Omilynnart B2B Email Nurture Campaign
I designed this four-email nurture campaign to reach out to local businesses that might be open to hosting paint-and-sip or paint events at their locations. The audience included wineries, breweries, cafes, and restaurants.
Nurture a list of businesses who may be open to hosting paint-and-sip or paint events at their locations. The list included local wineries, breweries, cafes, and restaurants.
Book 2–4 paint events through a warm, low-pressure email sequence that builds familiarity and makes responding easy.
Send a set of four emails over six weeks, each with a clear CTA for a response. When a response came in, I started an email conversation to move the prospect toward a phone call.
The Email Sequence
Introduce the paint-and-sip experience and ask if they’ve ever considered hosting events.
Share what a partnership looks like and highlight past events or venues.
Make the next step simple — propose a quick call or a tentative date to discuss.
A friendly last touch to surface anyone still interested before pausing outreach.
Campaign results
Results and performance metrics from the Omilynnart B2B nurture campaign will be added here once available — including booked events, response rate, and any follow-up conversations that led to calls.