I designed this five-email HubSpot sequence to re-engage leads who showed interest but did not purchase by addressing common barriers, educating prospects, and creating multiple opportunities to convert.
Campaign Goal
Re-engage prospective customers who did not purchase and guide them back toward a quote, consultation, or product purchase.
Strategy
A 5-email automated HubSpot nurture sequence using short, direct messaging, strong CTAs, educational content, and AGR-branded visuals.
Five-email sequence
Each email removes a reason to wait.
Email 01 · Live HTML
01
Email 1
Lead With Savings
Introduces the biggest customer benefits: saving time, reducing lawn maintenance, and purchasing recycled turf for 25–50% less than new turf. Uses prominent CTAs to immediately drive prospects back to AGR.
HubSpot nurture email
Email 02 · Live HTML
02
Email 2
Overcome Installation Concerns
Addresses installation cost as a potential barrier and introduces DIY installation as an alternative. Directs prospects to AGR’s installation resources.
HubSpot nurture email
Email 03 · Live HTML
03
Email 3
Start a Conversation
Shifts from selling to personal assistance. Encourages prospects to speak with a turf expert and get help choosing the right solution for their project and budget.
HubSpot nurture email
Email 04 · Live HTML
04
Email 4
Help Customers Choose
Reinforces AGR’s large selection of new and recycled turf and positions the company as an option for customers prioritizing appearance, price, or both.
HubSpot nurture email
Email 05 · Live HTML
05
Email 5
Introduce Another Use Case
Highlights festival and event turf to demonstrate another application for AGR products and re-engage prospects whose needs may extend beyond residential landscaping.